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Web Behaviour Specialists

We are a team of digital marketers that specialise in Search Engine Marketing and Web Analytics and take pride in forming close-knit, lasting relationships with our clients.

Our Services

We will bring you high quality traffic, reduce your costs and improve efficiency by integrating Paid Media activities, SEO and Web Analytics. Our PPC and SEO experts share their knowledge, which is then incorporated into your SEO campaigns, while our analysts will give you a heads-up when content is not performing well and then help you to improve it.

As multilingual professionals, we are sensitive to cultural differences. We take care of the overall localisation of campaigns and support website roll-outs across diverse markets.

Our team can provide monthly reviews and weekly / monthly reports, where we will present results and insights. You can also drop us a line whenever help is needed.

Paid Media

We run PPC campaigns across search engines in multiple languages and markets, provide Social Media Advertising and use the Google Display Network. Our paid media activities can be standalone or integrated across all platforms. We also provide a remarketing service which focuses on the more relevant, valuable prospects for your business in order to increase efficiency and conversions.


Specialising in topical targeting, on-page optimisation and technical audits. Our team keeps up with every innovation, from Google algorithm updates to SERP enhancements and social integration, to make sure they are incorporated into your SEO plan.

Web Analytics

We implement and configure your web analytics tools, based on your objectives. Our team will monitor the effectiveness of your online and offline marketing efforts, and make recommendations on how you can improve traffic. We also design custom dashboards based on your KPIs, and offer analytics training.

Case Studies

Centralised Paid Search Hub

PPC strategy with centralised management across 18 markets.


We provided a PPC strategy with centralised management and optimisation of SEM campaigns across 18 markets in Europe, North America, Australia, Russia and South Africa.

Download case study

Multivariate Test

To identify best performing navigation elements prior to the site redesign.

National Geographic Channel

We performed a multivariate test to identify which of the new navigation elements should be incorporated in the new design of the website.

Download case study

Customer Journey Tracking

To monitor and improve the Harry Potter eBooks purchasing experience.

Pottermore Shop

WBS implemented customer journey tracking in the multilingual and multi- currency online shop for Harry Potter eBooks, which were sold in different formats via different partners.

Download case study

E-commerce Analytics

Google Analytics set-up for the Danish fashion retailer’s website.


Our team set up Google Analytics for the Danish fashion retailer’s website. This consisted of ten country sub-domains, each with seven brands that shared a single multi-currency shopping cart.

Download case study

Content Strategy

Content strategy for a new portal for Diabetes Healthcare Professionals.


We developed a client tailored content strategy and recommended a site structure which covers all relevant information of interest of Diabetes Healthcare Professionals.

Download case study

Paid Search

PPC strategy and management of Paid Search for automotive industry.

Vindis Group

WBS developed a Paid Search strategy for Vindis Group and optimise campaigns on a daily basis to achieve the best performance.

Download case study

Paid Search in Russia

PPC strategy and management of Paid Search for Clearblue in Yandex.


WBS developed a Paid Search strategy for Clearblue and optimise campaigns on Yandex on a daily basis to achieve the best performance.

Download case study

Paid Search

PPC strategy and management of Paid Search for the Apple authorised repair and training centre.


WBS developed a Paid Search strategy for Amsys and optimise campaigns on a daily basis to achieve the best performance.

Download case study

Digital Marketing activities

Digital marketing activities for event focused company - Informa KNect 365 Life Sciences.


WBS prepared digital marketing strategy for few Informa conferences and set-up, manage and optimise the campaigns, incl. Paid Search, Display and Social Media advertising.

Download case study


"WBS has been an important partner for Clearblue for more than six years. Their professional expertise and deep knowledge of our brand have been important contributors to Clearblue’s digital strategy and global growth during that period. WBS’s expertise in paid search and other digital and social media channels were instrumental in increasing Clearblue’s reach and visibility, while at the same time reducing media spend through a combination of efficient targeting and continuous optimisation. Their flexibility and dedicated customer approach also make them a joy to work with."

Riccardo Guitart, CEO, Clearblue - SPD Swiss Precision Diagnostics GmbH


"WBS came highly recommended to me, and I would recommend them to anyone looking for a solid Search agency. They are technical masters in the fast-changing world of Search, and were patient to educate my team and I during the assignment. New to haircare and complex global markets like Japan, I was impressed by their learning speed and capacity to become proficient in the category so quickly. They have a small, flexible working team that partner closely with customized solutions and have been a joy to work with."

Maurice Png, Global Pantene Brand Manager


"Not overly happy with the results of our PPC campaigns, we were looking for a cost effective and flexible partner to help drive our marketing activities, particularly sales. WBS has become an important strategic partner and trusted advisor on the development of the digital side of our business. Our PPC campaigns have been completely rebuilt with cost savings and a dramatic improvement in all of the key metrics. Over the past 12-18 months, WBS has worked closely with Amsys as our own online offering has evolved and have been a valuable part of our team in developing our digital channel."

Dominic Hawes, Marketing Director, Amsys

bureau veritas

"Working on a variety of projects together, incl. SEO and PPC, WBS proved to be an expert in their field. They are very collaborative, efficient and professional. They deliver great results, share their knowledge with our team and provide additional insights for strategic business development beyond their initial remit. They are a pleasure to work with."

Celeste Morrissey, UK Marketing Manager, Bureau Veritas

vindis group

"The team at WBS has been looking after our PPC account since 2015 and has helped to maximise our budget, increasing not just web traffic but also conversion of traffic to enquiry. Their methodical approach and analysis has helped me in more areas than just PPC, making them a crucial part of my digital marketing infrastructure."

Paul Woodhouse, Vindis Group Marketing Manager

About Us

Our team is from Brazil, Cyprus, France, the Netherlands, Poland, Russia, Spain and Sweden, and we all share a passion for digital marketing and cakes.

Holding the latest Google and Yandex certifications, we constantly learn from each other’s expertise. Even the financial department knows how to design dashboards and discuss SEO and usability issues.

Our office is based in London, but we have clients from all over the world. We analyse and optimise websites and marketing campaigns from Australia and the Middle East to Europe and the Americas.

If you want to contract us, become a partner or join our team, please get in touch. We would love to meet you and have a chat over some cake.

Get In Touch

100 Borough High Street
United Kingdom

Office +44 (0) 203 766 0852

We are exhibiting at the Marketing Week Live

Come and meet with us at the Marketing Week Live on the 8th & 9th of March in Olympia - play darts for a chance to win free training!

Meet us at stand MD504 or contact us to arrange a meeting.

Learn more about the Marketing Week Live.