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Web Behaviour Specialists

We are a team of digital marketers that specialise in Search Engine Marketing and Web Analytics and take pride in forming close-knit, lasting relationships with our clients.

Our Services

We will bring you high quality traffic, reduce your costs and improve efficiency by integrating Paid Media activities, SEO and Web Analytics. Our PPC and SEO experts share their knowledge, which is then incorporated into your SEO campaigns, while our analysts will give you a heads-up when content is not performing well and then help you to improve it.

As multilingual professionals, we are sensitive to cultural differences. We take care of the overall localisation of campaigns and support website roll-outs across diverse markets.

Our team can provide monthly reviews and weekly / monthly reports, where we will present results and insights. You can also drop us a line whenever help is needed.

Paid Media

We run PPC campaigns across search engines in multiple languages and markets, provide Social Media Advertising and use the Google Display Network. Our paid media activities can be standalone or integrated across all platforms. We also provide a remarketing service which focuses on the more relevant, valuable prospects for your business in order to increase efficiency and conversions.


Specialising in topical targeting, on-page optimisation and technical audits. Our team keeps up with every innovation, from Google algorithm updates to SERP enhancements and social integration, to make sure they are incorporated into your SEO plan.

Web Analytics

We implement and configure your web analytics tools, based on your objectives. Our team will monitor the effectiveness of your online and offline marketing efforts, and make recommendations on how you can improve traffic. We also design custom dashboards based on your KPIs, and offer analytics training.

Case Studies

Centralised Paid Search Hub

PPC strategy with centralised management across 18 markets.


We provided a PPC strategy with centralised management and optimisation of SEM campaigns across 18 markets in Europe, North America, Australia, Russia and South Africa.

Download case study

Multivariate Test

To identify best performing navigation elements prior to the site redesign.

National Geographic Channel

We performed a multivariate test to identify which of the new navigation elements should be incorporated in the new design of the website.

Download case study

Customer Journey Tracking

To monitor and improve the Harry Potter eBooks purchasing experience.

Pottermore Shop

WBS implemented customer journey tracking in the multilingual and multi- currency online shop for Harry Potter eBooks, which were sold in different formats via different partners.

Download case study

E-commerce Analytics

Google Analytics set-up for the Danish fashion retailer’s website.


Our team set up Google Analytics for the Danish fashion retailer’s website. This consisted of ten country sub-domains, each with seven brands that shared a single multi-currency shopping cart.

Download case study

Content Strategy

Content strategy for a new portal for Diabetes Healthcare Professionals.


We developed a client tailored content strategy and recommended a site structure which covers all relevant information of interest of Diabetes Healthcare Professionals.

Download case study

Paid Search

PPC strategy and management of Paid Search for automotive industry.

Vindis Group

WBS developed a Paid Search strategy for Vindis Group and optimise campaigns on a daily basis to achieve the best performance.

Download case study

Paid Search in Russia

PPC strategy and management of Paid Search for Clearblue in Yandex.


WBS developed a Paid Search strategy for Clearblue and optimise campaigns on Yandex on a daily basis to achieve the best performance.

Download case study

Paid Search

PPC strategy and management of Paid Search for the Apple authorised repair and training centre.


WBS developed a Paid Search strategy for Amsys and optimise campaigns on a daily basis to achieve the best performance.

Download case study


"SPD commissioned WBS to develop a new global PPC strategy for Clearblue and to centralise the PPC activities for 18 countries into one hub. The results exceeded all expectations, driving great performance improvements, while substantially reducing costs. The WBS team has been very responsive and helpful at all times, proving to be real experts in their field. They are a lovely team to work with, which also helped us establish a strong, long-term relationship that feels like we are truly one team."

Elena Sava, Clearblue Global Digital Design Manager, SPD Swiss Precision Diagnostics GmbH


"WBS came highly recommended to me, and I would recommend them to anyone looking for a solid Search agency. They are technical masters in the fast-changing world of Search, and were patient to educate my team and I during the assignment. New to haircare and complex global markets like Japan, I was impressed by their learning speed and capacity to become proficient in the category so quickly. They have a small, flexible working team that partner closely with customized solutions and have been a joy to work with."

Maurice Png, Global Pantene Brand Manager

About Us

Our team is from Brazil, Cyprus, France, the Netherlands, Poland, Russia, Spain and Sweden, and we all share a passion for digital marketing and cakes.

Holding the latest Google and Yandex certifications, we constantly learn from each other’s expertise. Even the financial department knows how to design dashboards and discuss SEO and usability issues.

Our office is based in London, but we have clients from all over the world. We analyse and optimise websites and marketing campaigns from Australia and the Middle East to Europe and the Americas.

If you want to contract us, become a partner or join our team, please get in touch. We would love to meet you and have a chat over some cake.

Get In Touch

100 Borough High Street
United Kingdom

Office +44 (0) 203 766 0852

We are exhibiting at the Integrated Live

Come and meet with us at the Integrated Live show on the 16th & 17th of November in Excel - test your digital marketing knowledge with our fun quiz or play darts for a chance to win free training!

Meet us at stand D60 or contact us to arrange a meeting.

Learn more about the Integrated Live.