Maybe you are starting to write content for your blog/website. Or perhaps you’re already writing and posting amazing articles, but not getting enough interaction and/or visibility. You’re probably wondering how to write website content for SEO or how to SEO your existent articles.
We’ve all been told about the importance of content when you’re trying to rank in search engines, but there are no official guidelines that tell you how to get your articles stand out.
Here, we are going to help you with this… without getting too technical!
Are you ready for our SEO top tips?
SEO content is basically content (mainly text but also videos, images, infographics…) optimised to make not only your audience, but also Google fall in love of it. SEO is split into two main sections, on-site (where content belongs) and off-site. They combine to make your SEO strategy.
Basically, every time a user sends a query to Google, its search algorithm works to understand the intent of the query. Then, it will display the most relevant results, in order of relevance, to the user.
Therefore, your already brilliant and relevant content will need to stand out from the crowd of other similar or related content for the targeted Keywords (KW). This is where your SEO strategy can give you the edge.
These guidelines assume that you have defined your content strategy and you know your audience. Keeping this in mind, you are supposed to have chosen topics relevant to their search intention.
We also assume that you have done proper Keyword research to know how your target audience searches this topic and which Keywords are more aligned to the intent of the query. So, you will have a list of terms, sorted by topics, with estimated traffic and competence to choose from.
Perhaps you don’t know it, but you have already started SEO copywriting.
It is time to use the KWs you have as a reference to develop your ideas and topics, and to write your article with the following SEO copywriting best practices.
Keep your audience in mind, get to know them and give them rich and relevant content. Put yourself in your target’s place and offer them you would like to have, in the way you would want to read it.
However, do not forget that search engines will be your secondary targets.
Use your reader’s language, with words that sound familiar to them, but do not lose the consistency of your corporate speech. You would have a different approach when writing an article for an 18yo male that’s looking for a specific pair of trainers than when writing for a 40yo businesswoman who is looking for legal terms.
Write this outstanding content and develop it as long as you have something interesting and relevant to say. So, despite the fact there is no minimum length, go in deep. However, you should know that longer content it is not always better.
You may want to make things easier for Google to find and understand you, although the Search Algorithm is being improved day by day.
Write naturally and do not get obsessed with the Keywords you have. Keep in mind:
You will not want the user to bounce once they see your truly brilliant article just because it feels like a concrete block, instead of a friendly and attractive piece of knowledge. So, keeping in mind the type of user you want to reach:
You could run a readability check as a guide, but do not over-optimise it, stay efficient.
And keep your audience interested for the whole article. Be creative, brief, concise and use the main KWs for the related piece of content, if possible.
Do encourage your readers to do whatever you want them to do, either if you want a lead, a purchase or simply a comment. Make it easy for them with a clear and epic CTA and the respective button, form, etc.
Use your keyword to create a concise and accurate title that describes your content and takes your audience’s attention. This helps the user to make the decision of clicking because title tag sends the strongest relevance signal to Google. Besides that, the title takes the most prominent place in the search results in order to grab your audience’s attention.
Use your Keywords, sell your content and inspire your audience to take action in. The description tag is not a ranking factor, but it influences the click through rate, which is a ranking signal. It is where you provide a concise summary of your webpage and call your audience to action.
Find more info about Title and Descriptions.
Google your main keywords, check the content from your main competitors and try to make it better. You may want to develop more in depth content, show the info more clearly, add your own pictures or charts, offer unique information or data…
Internal links help the users and Google find your content and offer to your audience a better experience.
Place the links naturally among the text, using Keywords or synonyms if possible as the anchor.
A pair of red trainers is what your outfit needs. Great. A pair of red trainers is what your outfit needs. Click here to see. Poor. A pair of red trainers is what your outfit needs. Click www.trainers.com. :Cry:
Google will soon implement their “mobile first” algorithm and for many sectors, traffic from mobile is higher than from desktop. For these reasons, today more than ever, we should take care of mobile users i.e. having a separate mobile strategy.
Keep your content up to date, improve it if necessary, which will make your audience, and Google happy.
To succeed in content marketing, offer fresh, unique and relevant content to your audience, but keep this content search engine and human optimised.
You will be telling Google that your content matches what users are looking for: your content is relevant. Relevance is a ranking sign for Google and this is great.
But there are more signs; another important one is the popularity among your targeted market. The more popular your content is, the higher the sign for Google to rank it will be. So, roughly, links from other websites that are relevant to yours, shares and engagement on Social Media, comments on your page, etc will tell Google that your relevant content is a unicorn among beautiful horses.0203 766 0853 Send Us an Email