Often underestimated feature in Google Ads are the ad extensions. You don’t want to miss out on driving additional traffic to your website. It only takes a little effort to include some extra links to your site that the users
It’s this time of the year when companies are planning budgets for the coming months and deciding where and how they should market their brands/products. Digital marketing involves many strategies and as consumers nowadays expect omnichannel experiences from brands, marketers
It may seem quite obvious that the way a site and its pages are organised is important. However, many may not realise how much it can influence the SEO visibility of a website. One of the most crucial parts of
2020 was a year like no other, with current events dramatically impacting every business and shaping digital marketing trends. Interestingly, some of 2019 digital marketing trends are still trending: personalisation, chatbots, video marketing, influencer marketing or micro-moments – you can read
A while ago I wrote an article about the benefits of outsourcing your marketing strategy to an agency vs using an in-house marketing team. I have to be honest, it was a bit one sided as I do work for
Many B2B digital marketing trends are doing well already…but they are ever evolving. Overall, we are seeing a shift where B2B buyers are behaving a lot more like B2C customers, causing a large shift in B2B sales and marketing. This isn’t
There’s a lot happening in healthcare digital marketing. Changes in customer behaviour to consumed content Artificial intelligence to automated machine systems. Voice assistants. High quality management systems… So, what’s on a top healthcare marketer’s radar at the moment? Let’s take
75% of B2B buyers use social media to support their purchase decision, making it a more commonly used source of information than formal referrals and recommendations. While there is no doubt that social media is a powerful marketing tool, it
There are different reasons why you may need an international digital marketing strategy, such as expansion into new markets or opening your online offering to similar audiences in different countries. Digital marketing is a great way to reach global audiences,
B2B marketing has changed dramatically over the last few years and it’s now less clearly defined who a B2B buyer actually is – the B2B marketing funnel has gotten longer and there are usually more people involved in the decision-making
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