B2B marketing has changed dramatically over the last few years and it’s now less clearly defined who a B2B buyer actually is – the B2B marketing funnel has gotten longer and there are usually more people involved in the decision-making
B2B marketing has changed dramatically over the last few years and in order to succeed, B2B brands must go digital. The rise of digital technologies and platforms has had a dramatic impact on marketing strategies. Not only has the B2B
All B2B companies need a lead-generation strategy because establishing a strong pipeline will ensure you maintain a steady growth rate. B2B sales cycles can be long and generating new leads is considered a major challenge to overcome for B2B marketers.
Today’s healthcare consumer, both patients and healthcare professionals, is very different to the healthcare consumer of the past. Today’s patients and healthcare professionals are able to do extensive research online. They are far more particular about the services they receive
Healthcare, like most industries, is going digital and social networks have become an important health resource for both patients and carers as well as healthcare professionals. For example: 77% of patients use online reviews to select a physician 80% of
One of my clients asked me a few days ago how they can measure their brand awareness ROI. It doesn’t matter if you’re a B2B brand, a healthcare manufacturer or a multinational brand, measuring your brand awareness is an issue.
International SEO is the process of optimising your website. Search engines can easily identify which countries you want to target and which languages you use for your business. SEO has evolved in recent years. Search engines reward sites with accurate
B2B marketing has changed dramatically over the last few years and in order to succeed, B2B brands must go digital. Not only has the B2B buyer changed but the Business to Business buying process has changed significantly too. When researching new
International content marketing involves tailoring content to a global audience or creating content that will appeal to someone in country A as well in country B. Using content to extend your reach into other global markets can be a hugely
When expanding internationally, businesses have to make sure their global marketing strategy is in line with their overall marketing objectives. Knowing what your customers want and who they are or simply applying your domestic strategy to international markets, isn’t enough.
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