There are many reasons why having a multichannel marketing strategy is so effective, especially within the healthcare sector. Relying on one single channel to get your audience’s attention simply isn’t enough. You must connect with them wherever they are, whenever
While many industries have fully embraced digital marketing, the healthcare industry has been slow to adopt digital strategies. Today’s healthcare consumer, both patients and healthcare professionals, is very different to the healthcare consumer from the past. Today’s patients are able
Whether you’re already marketing internationally or looking to start, it’s important to build an effective strategy with campaigns that engage with your target audience and drive international sales. This article will help you understand upcoming trends in digital marketing and how
Last week we hosted our latest event focussing on the hottest content marketing trends for the coming year. WBS were joined by our recommended agencies StudioMM and Alpha CRC for talks about content marketing and how to integrate these
Content marketing is hot right now but just because everyone’s doing it, it doesn’t mean it’s easy. Great content takes time and a lot of preparation (and believe me, this article gave me a lot of pain… J) First of
Two complementary advertising tools that can be even more powerful when used together in your digital marketing strategy Google Ads (formerly Google AdWords) and Facebook Ads are well-known advertising tools commonly used for converting users. Many think they oppose each
Last month we hosted our 1st Google Partner event, “Inside the Internet: Boost sales and conversions with multichannel marketing”. We had a few exciting talks during the event and, as I have a strong passion for designing multichannel digital
Last month we hosted our 1st Google Partner event, “Inside the Internet: Boost sales and conversions with multichannel marketing”. Held at the IAB Event and Training Space in London, a great space with great staff, we partnered with Google and
(Updated 06/2019) Getting and building backlinks to your website isn’t easy, this is fairly known, but backlinks are in the Top 2 ranking signals in Google´s search algorithm, together with content. Its importance to your SEO performance is beyond doubt, so, you
Last week WBS was invited to The Groucho Club for the Google Elevator graduation dinner. But what is The Elevator Programme I imagine you’re asking. Well, Google invited 30 of the UK’s best performing digital marketing agencies, who have a
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