Last week WBS was invited to The Groucho Club for the Google Elevator graduation dinner. But what is The Elevator Programme I imagine you’re asking. Well, Google invited 30 of the UK’s best performing digital marketing agencies, who have a
It’s that time of the year again… when we analyse our marketing activities from the year gone by. How successful we’ve been and if we achieved our goals. It’s also the time to plan or finalise our plans for 2018.
‘Hey Siri (or Alexa, Google, Cortana, etc.) can you tell me what the weather will be like today?’ I still find it quite funny to talk to my phone when I need something but I find myself using voice search
Maybe we could talk about SEO vs PPC like Superman vs Batman. Search Engine Optimisation and Paid Search are sometimes seen as separate strategies, even as alternatives. Both concepts often drive to the never-ending discussion about which one is
If you had a quick look around our website you might have noticed that we’re not selling any “magic” tools that will improve your ROI. We are writing this blog article as marketers, as we want to share from
There are various ways to make a webpage or a business stand out in digital, and the main one could well be Search Engine Optimisation (SEO). But the way that it works is slightly different if we are either talking,
Part 2. Reaching your target audience In part one of this fantastic article (read it here) we learnt how to identify our target audience and create detailed personas, so we don’t need to cover that again. What we now want
Well, one of life’s “don’t wanna think about it” moments happened this week. Burgled! Well, kind of… they got nothing because there was nothing they wanted to take before they heard me wake up and ran. T.v, is too big,
What are the main KPIs to follow when running PPC campaigns in order to make sure that your are getting the most out of your budget? If you are asking yourself this question, please read on. KPIs can give you
One issue most companies struggle with is that they don’t have an unlimited marketing budget. This results in the need to measure the effectiveness of each marketing campaign to see if that type of campaign was successful or should be
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