A solid digital marketing strategy should set clear goals for your business, measure your market share and progress, optimise your existing strategies and help you to remain competitive. Fortunately, no matter how much the industry changes, the basics of defining
As with every business, networking is one of the most important parts of our job so this time slightly different topic. Check our tips for successful business networking! Have a plan Since every person and business has value, it’s essential
This week, we have seen brands across the UK pull their advertising from the Google platform due to adverts being listed on extremist and otherwise unsavoury websites. This inertia now creeps quickly to the U.S. where companies such as A&T,
The online video advertising industry had a very impressive year in 2016 with growth of 200% and it is expected that 2017 will be the year of online video marketing. It is predicted that digital video advertising will see double-digit
I’ve recently passed my Yandex certification and during the training we covered a lot of the differences between Google and Yandex from a user as well as a Paid Media perspective. I thought that some of you might find it
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