Meet Patricia Montoya Giménez, Senior Digital Marketing Manager at WBS. “It’s Not About More Traffic — It’s About the Right Traffic” After 9 months on maternity leave, I’ve come back to a noticeable shift in the digital landscape – CTR
Introduction We all know social media has been a cornerstone of success, and B2B healthcare is not lagging. Companies within this industry cater to institutions, pharmaceuticals, medical equipment manufacturers, medical professionals, and other healthcare organisations. Traditionally, B2B healthcare companies used
Drive patients to your clinic, control marketing spend and boost visibility. Our approach to healthcare has changed. Referrals to clinics are now driven mainly through the Internet, with 75% or patients researching care providers online.
There’s a lot happening in healthcare digital marketing. Changes in customer behaviour to consumed content Artificial intelligence to automated machine systems. Voice assistants. High quality management systems… So, what’s on a top healthcare marketer’s radar at the moment? Let’s take
Today’s healthcare consumer, both patients and healthcare professionals, is very different to the healthcare consumer of the past. Today’s patients and healthcare professionals are able to do extensive research online. They are far more particular about the services they receive
Healthcare, like most industries, is going digital and social networks have become an important health resource for both patients and carers as well as healthcare professionals. For example: 77% of patients use online reviews to select a physician 80% of
While many industries have fully embraced digital marketing, the healthcare industry has been slow to adopt digital strategies. Today’s healthcare consumer, both patients and healthcare professionals, is very different to the healthcare consumer of the past. Today’s patients are able
There are many reasons why having a multichannel marketing strategy is so effective, especially within the healthcare sector. Relying on one single channel to get your audience’s attention simply isn’t enough. You must connect with them wherever they are, whenever
While many industries have fully embraced digital marketing, the healthcare industry has been slow to adopt digital strategies. Today’s healthcare consumer, both patients and healthcare professionals, is very different to the healthcare consumer from the past. Today’s patients are able
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